Good News - Sample Sales Are Coming Back at the Factory!

It’s been a long time and we’re delighted to announce that Collectors Sample Sales are finally returning to the Emma Bridgewater Factory in Stoke-on-Trent this Autumn. We’ve really appreciated your feedback about our sales in recent years and so we’re changing the way we do things to offer more opportunities for more Collectors to attend, while keeping everyone as safe as possible.

Sadly due to the pandemic our last planned events in 2020 were cancelled but we’re pleased to be offering Collectors who had tickets for the March 2020 event advance opportunity to purchase again for our forthcoming events. Collectors who purchased March 2020 Sample Sale tickets will be contacted by our Retail Team over the next few days and offered the opportunity to purchase a ticket for one of the following dates in September.

When this is process is complete, remaining tickets for the dates below will be made available to book for ALL EB Collectors on Tuesday 20th July at 12noon on a first come, first served basis. September Sample Sale Events:
  • Saturday 4th
  • Wednesday 8th
  • Tuesday 14th
  • Wednesday 22nd
  • Wednesday 29th
To keep everyone as safe as possible we’ve changed the format of our Sample Sale days as follows:
    • 50 Collectors will be welcomed to each event and randomly, pre-allocated to a shopping group of 10 people with a time slot between 11am and 2pm
    • Due to the pandemic and continuing restrictions, we’re sorry but we’re not be able to offer a factory tour, decorating or group lunch. However we will make sure you have a wonderful time with a goody bag for everyone and delicious refreshments available for Collectors all day.
    • Once all March 2020 ticketholders have been contacted, tickets will go on sale on a first-come, first served basis at 12noon on Tuesday 20thJuly priced £15pp.
    • Collectors may purchase 2 tickets max for one event only
    • Children are very welcome to attend with the ticket holder
    • Our shops and café will be open as usual. To book breakfast, lunch or afternoon tea please visit the website. Complimentary refreshments (hot & cold drinks and cakes) will be available to Collectors all day
    • We have a LOT of samples and each sale will have a fair and balanced selection. Any remaining samples from each sale will be stored again for our next events hopefully before Christmas.
    • Should Covid restrictions come back into force meaning that we have to cancel an event, full refunds will be given to all ticket holders.
    • Please email any general questions to or contact Customer Services tel: 01782 210565 regarding specific ticket booking enquiries