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Terms & Conditions

Placing your order


All items on our website are subject to availability. We will inform you as soon as possible if an item you have ordered is not available.


Payment can be made by the methods shown during the online checkout process. All payments including both Paypal and Debit/Credit card will be taken on order placement. We will not be held liable for the any delays or non-delivery of goods due to failed payment authorisation.

Acceptance of your order

Please note that we have not accepted your order until we despatch the products you have ordered from us, and that all products ordered via our website remain the property of Emma Bridgewater Ltd. until we have received payment for them in full.

We will let you know by telephone or email if we are unable to supply any products you have ordered from us. If payment has already been taken for products we are unable to supply, then we will refund you in full as soon as reasonably possible.

Personalised Items

  • All personalised orders are considered final at the point of order placement.
  • Please ensure that you take extra care when entering any names or messages into our website as we are unable to offer refunds or replacements for personalised items unless they are faulty.
  • Please be aware that, "Body" text refers to the side of the piece (or face if it is a plate), and "Base" text refers to the underside of the piece.
  • All personalised pieces must contain at least one character on the body to be accepted.
  • We aim to deliver personalised items within 2 weeks.
  • Orders that contain both personalised and non-personalised items will be sent in two separate parcels, to ensure non-personalised items are despatched within 1 week.
  • All personalised products are made to order and are subject to a 2 week delivery estimate.
  • Express delivery is not available for personalised items.
  • All of our personalised pottery is decorated by hand, so you may see a slight variation between personalised pieces depending on the lettering and pattern that you have chosen.
  • Unfortunately, we are unable to consider requests for specific decorators and/or layouts.
  • We will only despatch first quality personalised pieces, which means we may occasionally have to re-make it. If this happens, we reserve the right to sell the rejected sample in our Factory Outlet shop.
  • We reserve the right not to accept personalised orders if we believe the personalisation that has been entered is inappropriate and/or offensive.

Offers & Promotions

General Terms & Conditions

Winter Sale 2018

    1. Sale will launch for Collectors Club members at 9.00 GMT 19th December 2018. 
    2. Excludes: personalised; items already subject to a discount; electronic & paper Gift Vouchers; Collectors Club Membership, fabric swatches, Charity Mugs and electronic items (except retro mini radios). 
    3. Exclusively for Collectors until 09:00 GMT 21st December 2018. 
    4. Collectors exclusive extra 10% code will only work on Sale items and must be entered at checkout. 
    5. Any promo code discounts will be automatically applied at the online checkout. 
    6. Offers and discounts cannot be added retrospectively to an order. 
    7. While stocks last. 
    8. To redeem the Free tea towel it must be added to your basket, once you have spent over £80. The tea towel cannot be added retrospectively. must be reached after any promotions or offers have been calculated.
    9. In order to qualify for free delivery, the £40 threshold must be reached after any promotions or offers have been calculated.
Unless otherwise stated:
    1. All offers end at 23.59 GMT on the expiry date shown
    2. We reserve the right to end offers and promotions early at our discretion
    3. We reserve the right to extend offers and promotions at our discretion
    4. For offers that require a promotional code, only customers who have been sent the code may redeem the offer
    5. A product can only be subject to one offer within a single transaction
    6. Refunds of products included in an offer will reflect the price originally paid for the product
    7. For multi-buy offers (e.g. 3 for the price of 2) the cheapest item will be free
    8. Exclusions apply to: products already subject to a discount; Outlet, seconds & discontinued products; Charity mugs (RAF Mug, Royal British Legion Mug), Tusk Jute bags, electronic & paper Gift Vouchers; Collectors Club Membership, fabric swatches and electronic items.
    9. Offers and discounts cannot be added retrospectively to an order.

Refer a Friend

  1. You will receive the referrer offer of '15% Off', for each friend who orders from us for the first time.
  2. Both the referrer and referee offer of 15% discount excludes: products already subject to a discount; Outlet, seconds & discontinued products; Charity Mugs & bags, electronic & paper Gift Vouchers; Collectors Club Membership, fabric swatches and electronic items
  3. In order for you to qualify for your offer, the friend you refer must be over the age of 18 and a new customer to Emma Bridgewater.
  4. There is no requirement for you to be an existing customer of ours.
  5. You must be over the age of 18 in order to share this offer.
  6. You cannot earn more than 5 referrer discounts in any 24 hour period, more than 25 referrer discounts in any 12 month period or more than £1,500 worth of discount in any 12 month period.
  7. Your discount will be delivered to you on the day that your friend buys from us (provided their order is not cancelled).
  8. You will be notified by email when each friend that you have referred shops with us.
  9. Your offer will be valid for 3 months from the date earned.
  10. Neither of these discounts can be combined with other offers, promotions or discount codes in a single order.
  11. Only one 'Refer a Friend' promotional code can be used per transaction.
  12. In order to redeem the free Polka Dot Mug, it must be added to your basket.

Online Gift Vouchers

  1. Valid online at emmabridgewater.co.uk or via Customer Services only
  2. Can only be purchased and redeemed in £ Sterling
  3. Cannot be used to purchase another Online Gift Voucher
  4. Cash redemption value: 0.001p
  5. Non-transferable
  6. No cancellations are possible for fully or partially redeemed Vouchers
  7. Any unused balance will be placed in the recipient's online account and is not transferable. Account balance can be viewed at any time via the My Account section of the website
  8. Outstanding order value must be paid via credit or debit card for any orders which exceed the remaining Voucher balance
  9. Any remaining Voucher balance will expire on the stated Voucher expiry date, 1 year after issue
  10. We regret that we are unable to extend Voucher expiry dates or re-issue replacements for any part of an expired Voucher balance
  11. Any Gift Voucher balance applied to a cancelled order will be added as Account Credit to your online account
  12. Unless you specifically request otherwise, your entire order value will be refunded as Account Credit for refunds against orders containing Gift Voucher payment, even if the original order only contained partial payment by Gift Voucher
  13. We reserve the right to cancel Online Gift Vouchers and remove any remaining Gift Voucher balance for orders which we believe to be fraudulent or if we believe the Online Gift Voucher has been purchased fraudulently
  14. Activity we believe to be fraudulent will result in your order being cancelled and may result in your online account being permanently disabled

Order Amendments & Cancellations

Order amendments

Unfortunately we are unable to add items to or remove items from an order once it has been placed.


If you no longer wish to receive delivery of your order, we are able to cancel orders for non-personalised items on your behalf, providing the order has not been prepared for despatch.
With the exception of Personalised, food, Bath & Body and fabric items, you may cancel your order within 28 days of receiving the goods and return the items within it to us to receive a full refund.
Please see the Delivery & Returns section of our website for full details of our returns policy and procedure.


Please ensure you carefully inspect your order upon receipt, as your order will be deemed to be accepted unless you notify us immediately that there is a problem. We are not obliged to accept any rejection of goods by you at a later date.

Returns & Refunds

Please see the Delivery or Returns section of our website for full details of our returns policy and procedure.

Product Guarantee

We guarantee all our products for 2 years from the date of purchase. If for any reason your product develops a fault during this period, then just contact us and we will replace it free of charge. You may be required to provide a photo of the faulty items, or return them to us (at our expense). We will require proof of purchase for non-pottery items. If your original item is no longer available, then a like for like replacement will be offered. Please contact the original place of purchase for any items that you did not buy directly from us.

Contacting Us

Please click here for our full contact details.

General Legal Information

Legal Identity

Emma Bridgewater is the trading name of Emma Bridgewater Ltd. Registered office: Jubilee Barn, Ham Court, Bampton, Oxfordshire, OX18 2HG, . Registered number: 1943787 (England & Wales). VAT number: GB592 6862 92.

Image rights agreement

If you engage with our social media accounts via Twitter, Instagram and Facebook, we might ask if we are able to use your imagery across the website, Social Media channels and retailers' websites. If we like your image and we know others will benefit from seeing it, we want to make sure you know exactly how we intend to use it. By replying to our post with #EByes and providing your permission, you represent and warrant that you own the image and there are no other entities with ownership claims over it. You grant Emma Bridgewater a non-exclusive and non-revocable commercial right to reproduce the image in any form (including, but not limited to, video, internet posting, reproduction, display, email, publication, and distribution), either through our own services or services provided by third parties, throughout the world in any medium now known or later developed and without restriction or limitation. You agree that your image may be used by Emma Bridgewater either alone or in conjunction with sketches, cartoons, captions, films, art work, textural matter or other photographs. While Emma Bridgewater will make commercially reasonable efforts to give you credit for your photo and provide a link back to your social media account, you agree that such credit is not mandatory and your permission for us to use your image is not contingent upon such credit being given. You waive any right to inspect and/or approve the finished work incorporating the image or the advertising copy that may be used in connection therewith or the use of which said finished work may be applied. Further, you waive any claims to royalties with regards to your image or our finished work. Last, you agree that if any provision, or any portion of any provision, contained herein is determined to be invalid under any statute or rule of law, then it shall, to that extent alone, be deemed omitted, and the remainder of this Permission to Use Image Agreement shall remain in full force and effect. This Permission to Use Image Agreement shall be governed by the laws of the state of New York. If you don’t agree to these terms, we completely understand and no further action is required. We are thrilled to see Emma Bridgewater as a part of your page and look forward to seeing any new photos you post as well. Thanks again and please email us at website@emmabridgewater.co.uk if you have any questions.

Ownership of rights

All rights on this website, including copyright are owned by or licensed to Emma Bridgewater. Copying of this website, or its contents, other than for your own personal non-commercial use is prohibited without our prior consent. Unless explicitly instructed by us, you are forbidden from modifying, deleting, distributing or posting anything on this website for any purpose.

Accuracy of content

We make every effort to ensure all information on this website is accurate and up to date at the time of publication. All prices are displayed inclusive of VAT and exclusive of delivery charges.
All photographs on this website are of first quality items. Seconds items are clearly identified and may contain defects not visible in the photographs shown. Please see here for more information on why products are classified as Seconds.
Please note that every piece of pottery is unique so there may be small variations between the photographs on our website and the product you receive.